coca cola visitors center | competition entry

coca-cola visitor's center - an offer as part of a invited competition (in collaboration with disk In)

in keeping with the spirit of the brand, the design presents a narrative of discovery and surprise in a "bubbly" space. we achieved the bubble effect by using lighting emanating from random round holes in the ceiling.

the space is divided by convex tin walls, red of course, which combine a museum experience at the same time with distinct branding. a third material is glass - also here as a reference to the mythological bottles. cans, bottles of bubbles and magic.

the course of the visit includes an activity at the entrance level, a tour above the production line, spatial transportation to the gallery by a unique facility, which combines watching a 3D film, and a tasting experience in the gallery. looking from the gallery to the entrance level, the visitor is exposed to the fact that those convex red walls between which a wanderer defines the configuration of the Coca logo her voice

the space was designed in a flexible manner and allows for groups of different sizes, events and gatherings.